About

Born and raised in New York City, Matt Baron developed an early sensitivity to photography, music, and human connection. Immersed in a richly creative environment from a young age, he honed a discerning eye and a clear, instinctive sense of taste. Deeply curious and culturally fluent – with interests spanning music, cinema, sport, and food – his practice is informed by a broad and restless appetite for experience.

Known for creating emotionally resonant, visually driven films, Baron has collaborated with a wide range of cultural and commercial partners including Apple, Kendrick Lamar, Vogue, Louis Vuitton, and Madonna. His work has been recognized with a Grand Clio, two Bronze Cannes Lions, and an MTV VMA nomination. Moving fluidly between advertising, editorial, documentary, and music video formats, Baron brings a distinctive point of view to an ever-expanding body of work.

More importantly, Matt loves his three kids and his old dog. When not working or with family, you can usually find him on a tennis court or playing his guitar.

Major Brands & Campaigns

Adidas

Gatorade
De Beers
Apple Music

Tommy Hilfiger

Beats by Dre
Rimowa
Louis Vuitton
Mac Cosmetics
Tonal
Michael Kors
LA Board of Tourism
Soul Cycle
Coach
Uniqlo

Moncler

H&M
Maybelline
Kevlar
Westin Hotels
Theory

OrangeTheory Fitness
Nuna

Poland Spring
Zillow

Editorial & Cultural Clients

Vogue
Grammy Awards / Grammys (via Kendrick Lamar project)

Music & Entertainment Collaborations

Kendrick Lamar / Witness Greatness (Grammys feature)
Major Lazer
Koffee

Other Projects & Films

Terra
Caruso
Erosion
The Urge
Street Knights
Trimmigrants
Cheer